10 Tips for a Successful Building or Construction Website
Written by Craig Nicholson
Sep 21, 2018
What Makes a Successful Construction Website
If you want your website to work hard for your building or construction business and generate enquiries and sales, you not only need to appear on the first page of Google – but your website also needs to look professional and engage your visitors, building their trust with your company.
Here are 10 tried and tested strategies to help you succeed online…
#1. Improve Your Website Design
Your website needs to be professionally designed with suitable branding and colours for your type of business. It’s your online reputation and poor design will put off potential customers.
Your new website must include:
- Impactful design
- Responsive & mobile friendly layout
- Good navigation
- Engaging content: text, images and video
#2. Hire a Professional Photographer
Hiring a professional to take photographs of your staff, premises and work will make a huge difference to the look of your website – and much better than using stock photography.
#3. Time Lapse Video
Creating a time lapse video is a great way of showing your potential customers a construction job from start to finish. You can use a special, yet inexpensive time lapse camera to achieve this.
#4. Improve Navigation & Usability
If your website visitors struggle to find what they’re looking for on your website, they’ll get frustrated and leave. Therefore your website needs to be easy to navigate and should only require the user to access their desired information in under 3 clicks.
Also, make it easy for visitors to contact you by placing your phone number and email address on the top right of your website as well as the footer area.
#5. Use a Landline Number
If you want to look more professional use a landline number on your website instead of a mobile number. However, if you need to answer calls when you’re out and about on jobs, consider purchasing a virtual local number that you can divert to your mobile.
#6. Don’t Use Free Email Addresses
I’ve seen many trades vans sign written with a free email address as part of their contact information. For example: [email protected], [email protected], etc. You’ll look more professional if you use a website address that matches your domain name, for example [email protected]
#7. Get More Verified Reviews
Your reputation as a building or construction company is especially important and users need to gain your trust before they contact you about a potential job.
You could add customer reviews straight into your website. But this doesn’t give you the best credibility because they’re not verified reviews and could easily be seen as fake.
Why not go a step further and gather verified reviews from Google, Facebook, Yelp, etc. You can then embed them onto your website which will give you more trustworthiness.
You could also try a third party review site such as Trustpilot or a site like trustist.com that gathers all of your reviews together. TRUSTist will also help you get stars in your Google search listings which adds further credibility and increases your click-through rate.
#8. Improve Your Google My Business Page
As a building or construction company, you’re probably targeting a local area. So it’s important that you’ve firstly claimed your listing and then set it up correctly.
Your listing needs to include:
- Map location
- Business category: Construction Company
- Contact information
- Opening hours
- Reviews – get as many as possible
By having a fully optimised GoogleMy business listing, you will have a better chance of appearing as one of the local 3-pack listings at the top of Google.
#9. Use Schema Markup
Schema markup is code that you put on your website to tell search engines exact information about your website/business so that they can deliver better results.
Most local businesses don’t have schema markup on their website. So here’s your opportunity to add it to your website so that you can rank better than your competitors on Google and other search engines.
Below is example schema markup for a construction business:
#10. Add an FAQ Page
Include a frequently asked questions page so that you can provide useful information and reassure your potential customers, for example:
- Do you provide free estimates?
- Are you insured?
- Are you qualified?
- Do you offer a guarantee?
Check out our other informative article: 7 Strategies to Help You Get on the First Page of Google