7 Ingredients of a Successful Website

Craig Nicholson

Written by Craig Nicholson

Jun 13, 2018

7 ingredients of a successful website

7 ingredients of a successful website - infographic

 

7 Ingredients of a Successful Website

Of course there are many more ingredients of a successful website, but here are some of the most important ones:

Responsive Design

Your website needs to be responsive so it looks good on all screen sizes and devices – from large desktops to tablets and smartphones.

Good Navigation

Your navigation needs to be clear and located at the top of every page – so that your visitors can easily find what they’re looking for.

Engaging Content

Use good headlines, compelling copy and inspiring images to get your message across to your target audience – and persuade them to take action.

Video

*With the average attention span down to 12 seconds, video is a great way to engage with your target audience and get your message across quickly. *Report by the BBC

Good SEO Practices

Keyword research, optimised content and creating the right meta tags are just some of the techniques that should be used to help your site rank well on search engines.

Fast Loading

Your website needs to load within 3 seconds so that your users don’t abandon your site. Optimise your images and files – and also choose a good host.

Secure (https)

In order to make the web more safe and secure, it’s now recommended that all sites move to https (the secure version of http). This can be done by installing an SSL certificate via your host.

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